Fundamental UX
User experience design
A commitment to critical design thinking and UX design strategy
Delivering UX design solutions since 2005
ALERT! This site is being updated.
Last updated: 4/5/2024. Updates currently ongoing in, My portfolio and FAQs sections. Other links may be placeholder also.
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My portfolio
The work samples shown here are owned by and copyright of their respective owners and are presented here in the spirit of fair use for the sole purpose of documenting my project experience and design contribution therein.
Citizens Bank
Fastline (2023)
Expedia Group
Spotify backstage (2022)
Cisco
Community enablement (2020)
Wipro
Multiple projects (2016-18)
T-Mobile
An omni-channel initiative (2015)
Microsoft
Multiple projects (2001-21)
Cayzen Technologies
Multiple projects (2011-14)
Wizards of the Coast
Magic online (2012)
Digital Control
Aurora dashboard (2012)
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Companies and brands I have provided services for – 1997 to present; Wongdoody, Travelers, Vanguard, Metasys, Expedia, Aditi Consulting, Cisco, Bay Infotech, GoDaddy, Wipro, Ltd., Yokohama Tire, Lighthouse eDiscovery, T-Mobile, Microsoft, Wizards of the Coast (Hasbro), Collabera, Sound Metrics, Digital Control, State of Washington, City of Arlington, Strong Worldwide, The Food Network, Nintendo, Intelligent Effects, Cayzen Technologies, TaxMate, BrainStorm Interactive, Discovery Kids, Filter Talent, Altrec.com, Capitola Media, Egnis Branding, Parker Services, First Due Medical, Returns Online, Accelerated Web Design, K9 Waste, RMI.NET, Courier Times; Jack Frost Home, Solutions IQ, Posh Consulting, Artech, Application Methods, Cosmix Web Design, ANet Solutions, Seattle Times, The Courier-Times, Acro Service, Pertango, Morris Magnets, Box Solution, CLIP, Protingent, Wimmer Solutions, AdaQuest, and Freelance Designer.
Consulting
It’s more than just pretty pictures. A good UX designer provides both strategic and tactical design guidance, feedback, and support.
Artistic expression
Art is a powerful means of storytelling that forges connections with others. Let art and design tell your story.
Teamwork
Skill, talent, communication, collaboration, and a desire to help others succeed are some of the hallmarks of a winning design team.
Software proficiency
Sure, no worries. Apps come and go and I’ve kept pace over the years. Adobe creative suite, check. And Figma? Yes, and FIGMA, too!
Research is asking questions
A good UX designer asks questions. From that comes answers that drive design decisions. Qualitative? Quantitative? It’s all good.
Testing a hypothesis
Concept testing starts with a hypothesis. Is something possible or not? This is where UX design is most fun. Let’s see!
FAQs
More cool stuff
Lorem ipsum? In publishing and graphic design, Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content.
My Figma lab
A sample Figma prototype
The Punkin’ Punks
A web3 NFT art project
Billy builds a robot
A children’s adventure story
Freelance Designer
Multiple projects